Selena Gomez, who recently overtook Taylor Swift, Kim Kardashian, and Beyoncé to become the most-followed person on Instagram, isn’t a big fan of the app or social media in general.
In an interview with Vogue published this morning, Gomez said that she deleted the app from her phone and doesn’t know her own password — all of her posting is now done by an assistant:
“As soon as I became the most followed person on Instagram, I sort of freaked out. It had become so consuming to me. It’s what I woke up to and went to sleep to. I was an addict, and it felt like I was seeing things I didn’t want to see, like it was putting things in my head that I didn’t want to care about. I always end up feeling like shit when I look at Instagram. Which is why I’m kind of under the radar, ghosting it a bit.”
With 113 million followers, more than double her number at the end of 2015, Gomez’s feed is watched by more than 20 percent of Instagram’s entire active user base. A sponsored post of Gomez drinking a Coke was the most-liked photo on Instagram for nearly a year — with 6.5 million likes and 276,000 comments — before Beyoncé’s pregnancy announcement outdid it last month. That’s certainly more watchful eyes than your average IG poster can even fathom.
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