Counterpoint – Smartphone Shipments in India Grew 15 Percent in Q2 2016

Smartphone Shipments in India Grew 15 Percent in Q2 2016: Counterpoint

“LTE smartphones which grew 264 percent, Chinese brands 80 percent and devices in the $100-$150 price band 48 percent year-on-year were the key major growth drivers for the smartphone market,” said Karn Chauhan, Research Analyst, Counterpoint Research.

Smartphone shipments in India grew a healthy 15 percent in the second quarter this year compared to the global smartphone market which grew a mere three percent, market research firm Counterpoint Research reported on Friday.

Chinese brands’ capture almost 27 percent combined share of the total smartphone market driven by brands such Lenovo, Vivo, Oppo, Xiaomi and LeEco in the country, added Chauhan.

This was a great quarter for “Make in India” initiative as number of brands manufacturing/assembling domestically jumped from 10 brands to 35 brands – contributing to almost 70 percent of the total smartphones production volume in the second quarter.
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But lack of component ecosystem is still a barrier to increase local value addition, the report noted.

Samsung headed the smartphone market during the quarter. Micromax maintained the second position while Intex stood third.

Lava and Lenovo (also Motorola) maintained the fourth spot.

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