Ticketmaster is launching a new ticketing system that can passively check attendees into events using audio data from smartphones to reduce entry wait time. Rather than manually scanning a QR code or a barcode from a paper ticket, a “smart tone” technology can receive attendee’s data over their smartphone’s ultrasonic sound transmission to verify their mobile ticket and ID, allowing people to cruise in simply by showing a green approved screen on their phones.
The new e-ticketing system, called Presence, is powered by Lisnr, a Cincinnati-based company that previously partnered with event-planning startup Splash and Jaguar Land Rover. With Jaguar, for example, the company can identify the driver’s seat preferences and automatically adjust the settings by recognizing sound information sent from their unique smartphone.
