Redmond has indeed confirmed that it wants to work at full speed on its Universal App Platform for Windows 10 and Windows 10 Mobile and convince more devs to bring their apps in the store, whereas so far, results can hardly be called impressive. Of course, some popular apps did arrive in the store as part of Microsoft’s efforts, however others keep leaving, citing the same lack of demand and small market share as the main reasons.
Bank of America is probably the best example in this case, as it previous pulled its apps from Windows Phone, nevertheless, recently decided to develop a Windows 10 Mobile version for its customers. Chase did the same, but in this case, there are only rumors regarding a possible return on Windows.
To be sure, Microsoft needs to speed up its work on Windows 10 Mobile thanks to it’s this uncertainty that’s hurting the platform, not only speaking of users who lost their patience waiting, but also for developers who are wondering why they should code for Windows.